The Evolution Of A Vintage Seller

Monday, August 17, 2009

Emilo Pucci Formfit Rogers Gown and Robe



I was strolling down the lingerie aisle at a favorite charity store and this fabric leaped out at me. It was a splash of color in a morass of tired flannel and saggy teddies. It was immediately special. I'm a fabric toucher and a label reader, so when I saw the two words "Emilio Pucci," I knew I had a winner. It was a very good day.
In 1959, Emilio Pucci decided to create a lingerie line. His atelier in Rome advised him to develop the line abroad, avoiding the difficulties of a decade earlier in matching available fabrics to the patterns of his first swimwear line. As a result, Pucci came to Chicago giving the lingerie contract to Formfit-Rogers mills. The venture proved to be successful, and Pucci was made vice president in charge of design and merchandising for the company a year later.


This peignoir set is vintage 60s or 70s. It features Pucci's signature bright colors of hot pink, rusty orange, light pink, and pale chartreuse with his initials being a design element. Known for his bold kaleidoscopic prints, this pattern is almost dainty in comparison with rows of loose bows on a lacey border. Pucci designed in Italy and his garments were American made. The borders are pieced on the gown and robe with tiny darts forming the circular border around the neck of the robe. The nylon fabric is thin and fine. The set is a lovely example of quality American made lingerie.











No comments:

Post a Comment